Australia Claims Microsoft Bing Ready To Replace Google Search

Australia Claims Microsoft Bing Ready To Replace Google Search

Both Google and Facebook have firmly pushed back on proposed legislation that would make the US tech giants pay local media outlets for content that appears on their sites.

Smith said he conveyed to the government that while "Microsoft is not subject to the legislation now pending, we'd be willing to live by these rules if the government designates us".

They talked about the Australian Government's proposed way of addressing the current bargaining power imbalances between Australian news networks and digital platforms such as Google.

Google recently threatened to withdraw its search services from Australia if the code is implemented, while Facebook earlier said it may block all Australian news content from its platform in response.

Australian Prime Minister Scott Morrison said that he spoke with Microsoft CEO Satya Nadella, who said that Microsoft was ready to step in and expand Bing in Australia if Google pulls its search engine, according to Reuters.

Microsoft is in an curious position as, while its Bing search engine could very easily replace Google in popularity in Australia if Google' search engine was given the boot, it could also find itself in the same position that Google now is in if it ever reaches anywhere near the same scale.

In addition, the Australian Cabinet understands why so many small businesses wished to transfer their advertising from Google to Bing.

Russia rejects Western criticism over Navalny's prison term
Strong global reaction to the sentence came quickly, with the Council of Europe saying the judgement "defied all credibility". Last month, thousands of people had been detained during two days of protests across the country.

A Microsoft spokeswoman confirmed the discussion took place but declined to comment, because the company was not directly involved in the laws.

"No website and no search engine pays to connect people to other websites, yet the Code would force Google to include and pay for links to news websites in the search results you see", the company said in December.

Mr Smith said Microsoft recognised the role search advertising played for Australian small businesses and that Bing would be improved.

In a statement to InnovationAus, Communications Minister Paul Fletcher pointed to alternative search engines and that Google's withdrawal would be an "attractive commercial opportunity for those players to expand their presence here".

Meanwhile, Microsoft released a statement about the possibility of providing an online search service to Australia through its Bing platform. "We've looked at the possibility of the actions, what the implications might be in a general sense, but exactly what they will do and when will need more analysis", a Treasury official told the inquiry.

The software giant also reiterated that Microsoft will invest in Bing even more so that it can compete with other search engine giants such as Yahoo Search, Google Search, and more. "We need an independent search engine that is run in the public interest not for the profit of a corporate giant", Greens media spokesperson Sarah Hanson-Young said. "You can't get by without accessing the internet", he told ABC radio.

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