Facebook’s Zuckerberg reached out to Australian lawmakers over new media rules

Facebook’s Zuckerberg reached out to Australian lawmakers over new media rules

Mr Morrison said the bargaining code is just the federal government trying to apply the rules of the physical world to the digital world, and that other countries should follow Australia's lead.

The Australian premier had since had a Zoom conference with Microsoft CEO Satya Nadella over the issue.

The proposed profit-sharing program has been dubbed the Media Bargaining Code and Google users in Australia are now being inundated with ads about how the proposed program would harm the internet every time they visit Google.

"With regard to the present controversy on a possible code of behavior regulating Google and Facebook, Microsoft isn't directly engaged and we would not need to remark on that continuing process between the ACCC and these businesses", the statement added, speaking to the Australian Competition and Consumer Commission, the federal regulator which invented the draft legislation.

Now, Australian Prime Minister Scott Morrison has called Google's bluff and is already in talks with Microsoft to fill in the impending search void with its own Bing search engine. Under the Australian system, in case an internet platform along with also a news company cannot agree on a price for information, an arbitration panel will produce a binding decision on payment.

It's part of a looming war of attrition with the Morrison Government to prevent laws that would force them to pay media companies for their use of fact-based journalism.

This is the argument that Melanie Silva, the managing director of Google Australia and New Zealand, has put forth when asked about the tech giant's standoff with the Australian government regarding news publishers' payment when it features snippets from their content.

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"Let me be clear".

Frydenberg confirmed that they have spoken with Zuckerberg, and they had a constructive discussion; however, the talk was a failure on Facebook's side.

"No longer making Search available is the last thing we want to have happen, and it's a worst case scenario if the Code remains unworkable", the company said.

There are not any plans to create smaller search engines like Bing cover connecting users to Australian information, but the government hasn't ruled out that option.

"When it comes to antitrust practices, Australia has taken a very consistent and principled stand".

Australians would be forced to find an alternative for the 95 per cent of searches conducted via Google if the company carried out its threat.

While Google has threatened to exit the Australian market over the news code, Mark Zuckerberg, Founder and CEO of Facebook held an online meeting with Frydenberg and Communications Minister Paul Fletcher to discuss the code and its impact on the social media giant. "No, Mark Zuckerberg didn't convince me to back down if that's what you're asking", the Australian treasurer said.

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