Netflix is launching a shuffle play feature - and why this is great

Netflix is launching a shuffle play feature - and why this is great

The Shuffle Play launch's confirmation comes along with the news that Netflix's paying subscriber count has surpassed 200 million in 2020.

The streaming platform revealed the news as part of its latest update to investors about its 2020 earnings, noting that the feature "gives members the ability to choose to instantly watch a title chosen just for them". One example of how Netflix is addressing this problem is through a linear feed, which the company is testing in France.

Earlier today, news came out that Netflix has made a decision to launch a feature called the Shuffle Play which is ideal for those who have a hard time picking something to watch.

Netflix COO and Chief Product Officer Greg Peters talked about how sometimes users come to the platform "and they're not really sure what they want to watch".

As it turns out, the new option may actually be available to some Netflix users, because its public testing has begun.

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Now, the streaming giant has announced, during a presentation of its financial results, that it will start making this functionality more widely available to its users, but has not given details of what kind of devices Will be compatible with random mode.

Mix Play puts a major catch directly on the Netflix home screen, underneath your profile symbol.

How often do you mindlessly scroll through Netflix, unsure of what to watch? "As we bring our members more great programming, we're always listening and working to make it easier for them to find the right show and film to watch", Netflix said in its earnings report. However, the company tells us the actual name of the feature is something that's still being tested. When clicked, Netflix randomly plays content its personalization algorithms think you'll like. More recently, the feature has popped up as a "Shuffle Play" button on the home screen of its connected TV app.

This isn't the first time Netflix is experimenting with such a feature. However, it has been found that the shuffle function is now only being tested on Netflix on TVs, but it is not available on the web or smartphones.

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