Burger King unveils new logo: Here is what it looks like

Burger King unveils new logo: Here is what it looks like

Burger King said in a news release that "the more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King values".

Burger King's logo is getting a makeover. The change will soon be visible on food packaging, employee uniforms, and soon-to-be remodelled restaurants.

Fernando Machado, global CMO of Restaurant Brands International, who led Burger King marketing for almost six years prior to this elevated role he took on in January 2020, shared a bit of the background.

"This rebranding by Burger King is trippy and incredible", said one social media user.

"It" is Burger King's new branding that's not too far a departure from the chain's current look, but still moves solidly forward for the modern audience.

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On Thursday, the fast food chain reported its branding redesign, which incorporates its logo, food packaging and eateries, trying to mirror the development of the 67-year-old burger giant. It is essentially in the shape of a burger, with a large "K" (for "King" of course) sandwiched between two orange buns. He added that the redesigned logo is "instantly recognisable anywhere in the world" and that the colours "evokes joy and warmth harkening back to their heritage". "It looks a little bit squishy and delicious so you can nearly taste the typeface".

Insider saw inside the first restaurant in this new design through a virtual tour in Miami. "It captures the brand, especially in the moment we're in now and, more importantly, it's a symbol of what we want this to stand for".

Color: Selected colors are unapologetically rich and bold, inspired by the iconic Burger King flame grilling process and fresh ingredients. Real crew members are featured in new BKadvertising.

Guests will start seeing the new visual identity starting at the beginning of 2021. The original Home of The Whopper, the Burger King system operates more than 18,800 locations in more than 100 countries and US territories. Like McDonald's, Chipotle, and other fast-food chains, Burger King spent 2020 improving the app and drive-thru experience as more orders come digitally because of the pandemic.

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