Facebook bans racist ads, in response to ad boycotts by big brands

Facebook bans racist ads, in response to ad boycotts by big brands

Facebook director Carolyn Everson told Yle that the company respects brands' decisions and that it will continue to work to combat hate speech. They include large companies such as teleoperator Verizon, ice cream firm Ben & Jerry's and active wear company The North Face, as well as well-known global brands such as Unilever and Coca-Cola, among others. The company, which had been "steadily reducing its reliance on the social media giant over the past two years", according to The New York Times, is estimated to have spent a relatively modest $947,100 on Facebook in the U.S.in 2019.

Following the ad boycott, Bloomberg reported that Zuckerberg lost about US$7 billion after Facebook shares dropped 8.3% last Friday.

The moves comes in after the organisers of the #StopHateforProfit campaign, which accuses Facebook of not doing enough to stop hate speech and disinformation, said the "small number of small changes" would not "make a dent in the problem".

The beverage giant on June 26 said it would pause spending on all social media platforms globally, including Google-owned YouTube, for at least 30 days.

Champions of the #StopHateForProfit boycott - led by civil rights and advocacy groups including the Anti-Defamation League and National Association for the Advancement of Colored People - say Facebook has not done enough to keep racist, false and risky content or white supremacists off its platform.

Founder Mark Zuckerberg said Facebook would also ban advertising containing claims "that people of a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status" are a threat to others.

Global COVID-19 cases top 10 million
Greg Abbot said he reopened bars too soon , ordered them to close, and reduced restaurant capacity to 50 percent. On Saturday, Florida reported more than 9500 new cases, up from nearly 9000 on Friday, the previous record.

"The investments we have made in artificial intelligence mean that we find almost 90 per cent of Hate Speech we action before users report it to us, while a recent European report found Facebook assessed more hate speech reports in 24 hours than Twitter and YouTube", the company said in an email.

The social network has been less aggressive than competitors Twitter and Snap in responding to what employees and advertisers say are harmful posts from US President Donald Trump, as well as incendiary content that goes viral.

The chain issued an apology, made clear that its policy going forward would not allow a repeat of the Philadelphia incident, and closed its more than 8,000 company-operated U.S. stores to allow employees to receive racial-diversity training.

During the Q&A with employees, Mr Zuckerberg went a step further. He said the company will put a link to the voting hub on all posts related to voting, and will also start marking posts that violate Facebook's rules, although the posts will remain up if they are newsworthy. And Zuckerberg made some not-insignificant changes to Facebook's hate-speech policies on Friday, following the Unilever move, though they haven't stopped the exodus of advertisers.

"Facebook does not have sufficient control over content and it has permitted racist discourse".

Also, Facebook will do more to protect immigrants, migrants, refugees, and asylum-seekers from ads that suggest they are inferior to other groups of people or from ads that express contempt, dismissal or disgust directed at them.

Related Articles