Netflix to start automatically cancelling inactive accounts

Netflix to start automatically cancelling inactive accounts

To begin with, these subscribers will receive an email and push notification asking if they would like to keep their subscription. They have also reached out to people who have had no activity in two years or more. If users don't confirm their wish to keep using Netflix, the company will simply cancel your subscription.

Netflix has revealed a new feature that'll automatically cancel your subscription if you haven't been using the streaming service for a while.

But if you're anxious about your previously-watched titles disappearing, should you wish to subscribe once again in the future, Eddy explains: "If anyone changes their mind later, it's really easy to restart Netflix".

Tibetans demand China reveal fate of boy taken away in 1995
The Dalai Lama , who is the spiritual leader of Tibetan Buddhism, has been living in exile in India since 1959. As Tibetans commemorated the 11th Panchen Lama's 25th year of disappearance on Monday (May 18), U.S.

According to a post from Netflix director of product innovation Eddy Wu, accounts like this represent less than 0.5 percent of their subscriber base, representing "only a few hundred thousand". The company said it's already factored the soon-to-be deleted accounts into its financial guidance.

Why is Netflix proactively chucking paying customers off its rolls? It's been introduced because Netflix doesn't want these types of viewers to pay for something they're not using. Netflix said it will be easier for those who get their subscriptions cancelled, to join again. CEO Reed Hastings told investors that subscriber additions in the second half of 2020 likely will be lighter versus the year-earlier period because of a "pull forward" of additions in the first half of this year.

Related Articles